The Customer Experience
When a customer visits your public status page, they see a clean, professional page that communicates the current health of your services at a glance.
What Customers See
- Overall status banner — A prominent indicator showing whether all systems are operational or if there's an issue
- Service list — Each service with a color-coded status indicator
- Active incidents — Detailed incident information with timestamped updates
- Scheduled maintenance — Upcoming maintenance windows so customers can plan
- Uptime history — A visual timeline showing service reliability over the past 90 days
[Screenshot: Public status page example]
Status Indicators
Customers quickly understand service health through color-coded indicators:
- Green — Operational. Everything is working.
- Yellow — Degraded performance. The service works but may be slow.
- Orange — Partial outage. Some functionality is unavailable.
- Red — Major outage. The service is down.
- Blue — Under maintenance. Planned work is in progress.
During an Incident
When an incident is active, your status page prominently displays:
- Incident title — A clear description of what's happening
- Severity — How severe the issue is
- Affected services — Which services are impacted
- Latest update — The most recent status update from your team
- Update history — All updates in chronological order
Customers can visit the page at any time to get the latest information without contacting your support team.
Incident Timeline Example
Major Outage — API Response Errors
Posted 2 hours ago
[Resolved] — 10 minutes ago
The issue has been identified and resolved. API response
times have returned to normal.
[Monitoring] — 45 minutes ago
A fix has been deployed. We are monitoring the results.
[Identified] — 1 hour ago
The root cause has been identified as a database connection
pool exhaustion. A fix is being deployed.
[Investigating] — 2 hours ago
We are investigating reports of increased API error rates.
Subscriber Notifications
Customers can subscribe to your status page to receive notifications when incidents occur or services change status.
How Subscriptions Work
- A customer visits your status page
- They click Subscribe to Updates
- They enter their email address
- They receive notifications for:
- New incidents
- Incident updates
- Incident resolutions
- Scheduled maintenance announcements
Notification Content
Each notification includes:
- The incident title and severity
- The affected services
- The latest update
- A link to the full status page
Notifications are sent in real-time as you post updates to incidents.
SEO and Discoverability
Alert24 status pages are designed for search engine visibility:
- Proper meta tags — Title, description, and Open Graph tags
- Clean URLs — Your custom domain or subdomain
- Semantic HTML — Properly structured content
- Fast loading — Optimized for quick page loads
When customers search for "[your company] status" or "[your company] down", your status page should appear in results.
Embedding
You can embed a status badge or widget on your own website:
- Status badge — A small indicator showing current status, suitable for footers or headers
- Full embed — An iframe embedding the full status page
This gives your customers visibility into service health without leaving your website.
Uptime History
The uptime history section shows a visual timeline of service reliability, typically covering the past 90 days. Each day is represented by a color-coded bar:
- Green bars indicate full uptime
- Colored bars indicate incidents on that day
- Hovering over a bar shows details about any incidents
This historical view helps customers assess your overall reliability and track improvements over time.